Given that toning shoes have received quite a lot of bad press recently, it might be worth noting that the toning shoes in the Fitflops range have been issued with a seal of acceptance by the American Podiatric Medical Association (APMA), so you can rest assured that they are good for your feet. In fact, FitFlops are a good deal better for your feet than conventional flip flop sandals thanks to the specially designed sole which provides extra cushioning and additional support for the wearer’s feet as well as delivering toning benefits.
This helps to maximize the contact area between foot and shoe, which means that the pressure exerted by your body’s weight is distributed more evenly across the soles of your feet. The result of this is a reduction in the average pressure on your feet, which makes FitFlops surprisingly comfortable. If you spend any time talking to someone who owns a pair of FitFlops, don’t be surprised if they spend a lot more time telling you about how comfortable their FitFlops are than they do talking about any toning benefits.
However, FitFlops special sole isn’t just comfortable. An element of imbalance is introduced into the process of walking by the special sole, and this makes the muscles in your lower body respond in an attempt to restore the body’s natural equilibrium. The upshot is that the muscles in your lower body work a little bit harder than they usually do – and that’s how you get your lower body workout – by doing nothing other than walking about as normal during the course of your day.
FitFlops originally started life in the UK as the result of a collaboration between busy businesswoman Marcia Kilgore and bio-mechanical specialists at the London South Bank University. Ms Kilgore found that she couldn’t find the time to visit the gym as often as she would have liked – so FitFlops were born.
FitFlops began life as a collection of colorful and fashionable flip flop style sandals, but – in response to customer demand – the range was quickly enlarged to incorporate other styles. It now includes slippers, clogs, winter boots and sneakers – all very colorful and eminently suitable to be worn with outfits, and in situations, where fitness shoes would be inappropriate. It is not simply a question of fashion and style – being able to wear your FitFlops when exercise footwear wouldn’t do means that you can use them on a regular basis, get better value for money out of them and, most significantly perhaps, maximize the magnitude of toning benefits that you will get.
The fact that a lot of people are now choosing FitFlops as work wear is a testament to their comfort. FitFlop clogs are becoming very popular with workers who spend a large part of their day on their feet. It’s because they are so comfortable, but getting a workout while you’re at work has got to be multi-tasking at its best. As a matter of fact, and again reacting to their customer’s needs, FitFlop have now launched the Gogh Pro clog, which is specially designed for health care workers who spend the majority of their working day on their feet.