Since they first launched in the UK, back in 2007, FitFlop toning shoes have proved to be a massive hit with busy women everywhere. They were developed as a result of a partnership between Canadian business woman and entrepreneur, Marcia Kilgore, and bio-mechanical specialists at the London South Bank University (LSBU).
The secret to their toning properties is a specially designed sole which generates imbalance and stimulates muscle activity when walking in them. The secret behind their popularity is the fact that they look very chic and fashionable.
FitFlops were originally a small collection of flip flop style sandals. They sold amazingly well when they first launched in the UK. Many people actually joined a waiting list to get hold of their FitFlops.
As a result of customer demand, new styles were added to the range – all of them every bit as bright and fashionable as the sandals – and all with the same magic toning sole. Slippers, clogs, sneakers and clogs are now available – and there are some styles available for men as well.
FitFlops are now on sale worldwide and, in the first three years following their initial launch, sold more than 4 million pairs. Many FitFlop fans have more than one pair. Some claim to have obtained relief from a variety of foot and joint problems as well as having received toning benefits.
In addition to toning the lower body, the sole of toning shoes is designed to provide extra support to the wearer’s feet and to maximize the contact area between the foot and the sole of the shoe.
This lowers the average pressure of the sole of the foot and means that FitFlops are, for most people, very comfortable to wear and to walk in. Many people use their FitFlops as work wear – and the FitFlop Gogh Pro clog is specifically aimed at health professionals who spend a long time on their feet each day.